SOLUTIONS

Generative Engine Optimization

Don't Just Rank. Be the Answer.

Traditional SEO gets you seen. Generative Engine Optimization (GEO) gets you cited. Future-proof your traffic against the rise of AI Search, Perplexity, and SearchGPT.

Audit My AI Visibility

The Promblem

The "Zero-Click" Reality

The contract between search engines and your website has changed. With the rise of Google AI Overviews and chatbots, users are getting answers directly on the search results page.

  • 60% of searches now end without a click. The “Ten Blue Links” are being pushed down by direct AI answers.
  • Organic CTR is dropping. Studies show a 61% drop in organic click-through rates when an AI Overview is present.
  • The New Gatekeepers. Your customers are asking ChatGPT and Perplexity for recommendations. If these models don’t know your brand entity, you don’t exist.

 

The Solution? You need to move from Retrieval (Keywords) to Synthesis (Facts).

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Our GEO Methodology: The "Hybrid" Approach

As a combined Development and SEO agency, we don’t just write content; we engineer your website to speak the native language of Large Language Models (LLMs). We combine technical infrastructure with authoritative content to ensure you are the Foundational Source for AI answers.

Phase 1: Technical Entity Engineering (Dev & Schema)

AI models rely on the Knowledge Graph to understand who you are. We use advanced development techniques to solidify your digital identity.

  • Nested JSON-LD Implementation: We deploy complex schema markup that explicitly maps your brand to trusted entities, ensuring models like Google Gemini and SearchGPT understand your authority.  
  • Knowledge Graph Optimization: We claim and optimize your entries in Wikidata and Google Knowledge Panels to establish your brand as a verified “Source of Truth”.  
  • Crawlability for AI Bots: We optimize your site architecture specifically for AI crawlers (like GPTBot and PerplexityBot), ensuring your content is ingested and indexed correctly.  
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Phase 2: Content for Synthesis (The "Citation" Strategy)

We re-engineer your content to maximize “Information Gain,” making it statistically probable that an AI will cite you.

  • Fact Density Injection: We enrich your service pages and blogs with unique statistics and hard data. Research shows adding relevant statistics increases AI visibility by 30%.  
  • Expert Quotation Strategy: We integrate expert quotes into your content, a tactic proven to boost visibility by 41% in generative engines.  
  • Direct Answer Formatting: We structure content with “Inverted Pyramid” logic, answering user queries in the first 50 words, to win the “Direct Answer” slot in Google AI Overviews.  

Phase 3: Platform-Specific Optimization

We don’t just optimize for Google. We target the specific algorithms of the new players.

  • For Perplexity AI: We focus on recency and citation authority, ensuring your brand appears in their “Pro Search” results.
  • For SearchGPT: We optimize for conversational intent and “follow-up” query mapping, ensuring your brand stays relevant through a multi-turn chat session.

The GEO Foundation Audit

Best for: Businesses needing a baseline assessment of their AI visibility.

  • Share of Model Reporting: Analysis of how often your brand is cited for top keywords in ChatGPT, Claude, and Perplexity.
  • Hallucination Check: Identifying if AI models are generating false information about your products
  • Schema Gap Analysis: Technical review of your existing structured data.

The Authority Builder

Best for: Growing brands that need to establish dominance in the Knowledge Graph.

  • Monthly "Cite-Worthy" Content: 4x Deep-dive articles optimized with statistics, quotes, and structured formatting.
  • Wikidata & Knowledge Panel Management: Ongoing updates to your entity profiles.
  • Citation Engineering: Strategic outreach to get your brand mentioned on the "seed sets" that train AI models.

The Market Leader

Best for: Industry leaders protecting their market share.

  • Competitor Gap Analysis: Reverse-engineering the sources your competitors use to rank in AI snapshots.
  • Video-to-Text Strategy: Optimizing YouTube transcripts (a key source for Perplexity) to drive traffic.
  • Custom AI Dashboard: Real-time tracking of your "Share of Voice" across all major AI engines.

Why Choose Kha Creation

GEO is not just "new SEO.

It requires deep technical knowledge of how LLMs retrieve and process information.

  • We speak Code & Content: Most agencies can write a blog. We can write the JSON-LD code that helps the AI understand the blog.
  • Data-Driven: Our strategies are based on the latest research from Princeton and Georgia Tech, utilizing the GEO-Bench framework for proven results.

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Sandeepa and her team go above and beyond. The customer service is really great. Not only do they respond to your requests quickly but they go the extra mile by anticipating beyond the ask. Sandeepa has the magic combination of technical and a great design eye. I love working with her.
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The Kha Creation web development team is exceptional! They truly care about their clients and they go above and beyond to deliver what is it the client is asking for. They are collaborative, communicative, and experts at what they do.
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The team at Kha Creation was wonderful to work with as we updated a business website that had been created 8 years ago. They completed the project on schedule and within the quoted cost. They not only handled technical details smoothly -- they also helped to define the aesthetics of the site.
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Kha Creation was very responsive and helpful in making our website perform the way we had hoped. They knew the various options available and helped us make the best decisions for our needs.
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We've had a number of excellent web development projects with Sandeepa and the Kha team. From exhaustive up-front evaluation and estimation, through to complicated site launches & post-production support, they've always delivered excellent results for our client collaborations.
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