Definition of A/B testing

A/B testing Meaning

The process of comparing two versions of a webpage or element to determine which performs better in terms of user engagement or conversion.

Other Definitions

Citation

A citation is any online mention of a business’s name, address, and phone number (NAP) on external websites, directories, or

Vanity Metrics

Data points that might look good on paper but don’t have a direct impact on your business objectives, like page

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