Definition of A/B testing

A/B testing Meaning

The process of comparing two versions of a webpage or element to determine which performs better in terms of user engagement or conversion.

Other Definitions

C2B

Consumer-to-Business (C2B) refers to a type of e-commerce transaction where individual consumers offer their products or services to businesses. In

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D2C

Direct-to-Consumer (D2C) is a term that refers to a type of e-commerce model where manufacturers or brands sell their products

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