Broken links, also known as dead links or link errors, refer to hyperlinks on a website that lead to pages or resources that no longer exist or cannot be accessed. When users click on a broken link, they encounter an error page instead of the intended content. Broken links can negatively impact the user experience and have implications for search engine optimization (SEO) as search engines may interpret them as a sign of poor website maintenance. Common causes of broken links include changes in website structure, deleted pages, or incorrect URL references. Regularly checking and fixing broken links is an essential part of website maintenance to ensure a smooth and seamless browsing experience for visitors and to maintain the health and credibility of a website.
Conversion funnel
The path or series of steps a user takes from initial engagement to conversion or goal completion.