Consumer-to-Consumer (C2C) refers to a type of e-commerce transaction where individual consumers buy and sell products or services directly to other individual consumers through online platforms or marketplaces. In this model, there is no involvement of businesses as intermediaries; instead, consumers act as both buyers and sellers, creating a peer-to-peer marketplace.
Bounce rate
The percentage of website visitors who leave a webpage without taking any action or navigating to other pages.