Content refers to the various types of media and information shared on digital platforms, such as social media, websites, blogs, and videos. It includes written text, images, videos, infographics, and more, created to inform, entertain, or engage an audience. In the context of marketing, high-quality and relevant content is vital for attracting and retaining customers, as well as promoting brand awareness and online visibility.
Scope Creep
The tendency for the project to expand beyond its original objectives, often resulting in additional costs and time delays.