Definition of Demographics

Demographics Meaning

Demographics refer to statistical data and characteristics used to describe and categorize a population or a specific group of people. In marketing, demographics are essential for understanding the characteristics, preferences, and behaviors of a target audience, allowing businesses to tailor their products, services, and marketing strategies accordingly.

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Keyword Research

The process of identifying relevant keywords and phrases that users are searching for in search engines. It helps businesses understand

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Web analytics

The measurement, collection, analysis, and reporting of website data to understand and optimize its usage and performance.

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