An influencer is an individual who has established credibility and a loyal following within a specific niche or industry, usually on social media platforms. They possess the ability to impact their audience’s opinions, behaviors, and buying decisions, making them attractive partners for businesses looking to promote their products or services in a more relatable and effective manner.
SERP (Search Engine Result Page)
The page displayed by a search engine in response to a user’s search query, which lists the relevant web pages