Natural backlinks, in the context of search engine optimization (SEO), are links to a website that are acquired organically and not through deliberate or manipulative efforts. These links are typically earned based on the quality and relevance of the content, products, or services offered by a website. Natural backlinks are considered more valuable by search engines because they are a genuine indication that other websites find the content worthwhile and are willing to link to it without any incentivization or coercion. These links are often the result of high-quality content, excellent user experiences, or unique offerings that naturally attract attention and referrals from other webmasters, bloggers, or online communities. Building a strong portfolio of natural backlinks is a key aspect of a successful SEO strategy, as it contributes to a website’s authority and credibility in the eyes of search engines.
Web page
A single document within a website that can contain text, images, multimedia, and links.