Off-Page SEO involves optimization efforts that occur outside the website itself, focusing on improving its visibility and authority across the internet. The three most important aspects of Off-Page SEO are:
- Backlink Building: Acquiring high-quality, relevant backlinks from authoritative websites helps to demonstrate the website’s credibility and authority to search engines.
- Social Media Engagement: Actively participating in social media platforms to increase brand awareness, attract a broader audience, and encourage social signals that can positively impact search rankings.
- Online Reputation Management: Monitoring and managing online reviews and mentions to maintain a positive reputation, as search engines consider the website’s online reputation while ranking it in search results.
