Glossary

CMS

CMS- Content Management System A software platform that allows users to create, modify, and manage digital content on a website

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Color Contrast

The difference in light between text and its background, which impacts readability for users with visual impairments. Adequate color contrast

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Conformance

Conformance refers to the degree to which a product, service, or system adheres to specific standards, guidelines, or requirements. It

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Contact page

A webpage that contains contact information, such as an email address, phone number, or contact form, allowing visitors to get

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Content

Content refers to the various types of media and information shared on digital platforms, such as social media, websites, blogs,

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Content marketing

The strategy of creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

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Conversion

The desired action taken by a visitor on a website, such as making a purchase, filling out a contact form,

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Conversion Rates

The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.

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Conversion Tracking

The process of tracking user actions on a website, such as form submissions, purchases, or sign-ups. It helps businesses measure

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Cookies

Small text files stored on a user’s computer by a website to remember preferences or track user behavior.

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Core Web Vitals

A set of specific website performance metrics that Google considers essential for providing a good user experience. Core Web Vitals

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Crawling

The process by which search engine bots or spiders systematically browse and index web pages on the internet.

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Crawling Budget

The number of pages search engine bots allocate to crawl on a website within a specific time frame. Optimizing a

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CSS

A stylesheet language used to describe the presentation and styling of a document written in HTML.

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