Glossary

Endorsement

An endorsement refers to a public expression of support or approval, often given by an influencer or a prominent figure,

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Endorsements

Endorsements refer to expressions of approval, support, or recommendation for a person, product, service, or idea. In various contexts, an

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Engagement

The level of involvement, interaction, and responsiveness of an audience with a particular piece of content or platform, often measured

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Error page

 A webpage that is displayed when a user encounters an error, such as a broken link or unavailable content.

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Exit Rate

The percentage of exits on a particular page, showing how often visitors leave your site from that specific location.

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FAQ

An abbreviation for Frequently Asked Questions, a webpage or section that provides answers to common inquiries.

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Footer

The bottom section of a webpage that often contains additional information, links, and copyright details.

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Geo-Tagging

The process of adding location-based metadata to various types of media, such as images or videos. It helps search engines

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Google Maps Optimization

The process of optimizing a business’s presence on Google Maps, including accurate NAP details, business categories, photos, and customer reviews.

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Header

The top section of a webpage that typically includes the website logo, navigation menu, and sometimes a search bar.

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Heatmap

A visual representation of website data that shows areas where users interact the most.

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Homepage

The main or introductory page of a website that serves as the starting point for navigation.

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Hosting

The service that provides storage space and server resources to make a website accessible on the internet.

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Hourly pricing

A pricing model where the cost is determined based on the time invested, often used for services where the scope

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