Glossary

Tailoring experiences based on individual customer preferences and behaviors.

Inbound links, also known as backlinks or incoming links, are hyperlinks on external websites that direct users to a specific

Inclusivity: Ensuring that a website is accessible to all users, regardless of disabilities or technological limitations.

The process of adding web pages to a search engine’s database (index) so that they can be displayed in search

An influencer is an individual who has established credibility and a loyal following within a specific niche or industry, usually

Influencer marketing is a form of promotional strategy in which businesses collaborate with individuals, known as influencers, who have a

In the context of website design, information architecture refers to the organization, structure, and categorization of content on a website.

Intuitive Navigation: A user-friendly website navigation system that allows users to find information easily and quickly.

An ongoing design process that continuously evolves based on user feedback and insights.

A programming language that enables interactive elements and functionality on webpages.

The ability to use a website fully with a keyboard alone, without relying on a mouse. This is crucial for

Keyword bidding is a practice in online advertising, particularly in pay-per-click (PPC) advertising models, where advertisers bid on specific keywords

The process of identifying relevant keywords and phrases that users are searching for in search engines. It helps businesses understand

Words or phrases that users enter into search engines to find relevant information. Keyword optimization involves strategically incorporating these keywords

A measurable value that demonstrates how effectively a company is achieving key business objectives.

A Core Web Vitals metric that measures the time it takes for the largest visible element in the viewport to

The time and effort required to become proficient in using a new software or platform.

Local Business Directories, also known as Business Listing Directories, are online platforms that curate and list business information, allowing businesses

The process of acquiring and building citations across various online directories and platforms to improve a business’s local search visibility

Online directories specific to a geographic area, which list businesses and provide information such as NAP details, website links, and

The process of identifying and targeting keywords that are specific to a local area or region. This helps businesses appear