Definition of Quality Score

Quality Score is a metric used in online advertising, particularly in pay-per-click (PPC) campaigns, to assess the overall quality and relevance of an ad and its corresponding landing page. Platforms like Google Ads assign a Quality Score to each keyword in a campaign based on factors such as click-through rate (CTR), ad relevance, and the quality of the landing page. A higher Quality Score is generally associated with lower costs and better ad placement. Advertisers can improve their Quality Score by creating relevant and compelling ads, ensuring alignment between ad content and landing page, and optimizing campaigns for user experience. A good Quality Score not only benefits advertisers by lowering costs and improving ad positions but also contributes to a more satisfying experience for users by delivering more relevant and useful ads.