Rich snippets are enhanced search results displayed by search engines that provide additional information beyond the typical title, URL, and meta description. These snippets aim to give users a more informative preview of the content on a webpage directly within the search results. Rich snippets often include structured data markup, which allows search engines to understand the context of the content on a page. Examples of rich snippets can include star ratings for product reviews, event details, recipe information, or other structured data elements. By presenting more relevant information, rich snippets can improve the visibility of a webpage in search results, increase click-through rates, and enhance the overall user experience by providing users with more detailed insights before they click on a search result.
Call to action
Call to action or CTA An element or message on a website that prompts users to take a specific action,