Definition of SERP CTR (Click-Through Rate)

SERP CTR (Click-Through Rate) Meaning

The percentage of users who click on a specific search result from the total number of users who saw the result. Higher CTR indicates a more compelling and relevant result.

Other Definitions

Keyword bidding

Keyword bidding is a practice in online advertising, particularly in pay-per-click (PPC) advertising models, where advertisers bid on specific keywords

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