User intent keywords, also known as informational, navigational, or transactional keywords, are terms that reflect the underlying purpose or goal a user has when conducting an online search. These keywords provide insights into the user’s intention, helping search engines and marketers understand what the user is seeking. Informational intent keywords indicate a desire for information, such as “how to tie a tie.” Navigational intent keywords suggest the user is looking for a specific website or page, like “Facebook login.” Transactional intent keywords imply an intent to make a purchase or engage in a specific action, for example, “best laptop deals” or “sign up for a free trial.” By tailoring content to match user intent keywords, businesses can optimize their online presence, better serve their audience, and enhance the overall user experience.
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