User intent keywords, also known as informational, navigational, or transactional keywords, are terms that reflect the underlying purpose or goal a user has when conducting an online search. These keywords provide insights into the user’s intention, helping search engines and marketers understand what the user is seeking. Informational intent keywords indicate a desire for information, such as “how to tie a tie.” Navigational intent keywords suggest the user is looking for a specific website or page, like “Facebook login.” Transactional intent keywords imply an intent to make a purchase or engage in a specific action, for example, “best laptop deals” or “sign up for a free trial.” By tailoring content to match user intent keywords, businesses can optimize their online presence, better serve their audience, and enhance the overall user experience.
Conformance
Conformance refers to the degree to which a product, service, or system adheres to specific standards, guidelines, or requirements. It
