WCAG, short for Web Content Accessibility Guidelines, are a set of standards created by the World Wide Web Consortium (W3C) to ensure web content is more accessible to people with disabilities. These guidelines offer recommendations for making digital content perceivable, operable, understandable, and robust for individuals with various disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Adhering to WCAG helps developers and content creators make websites and digital content more inclusive and usable for a diverse audience.
Conversion Rate Optimization (CRO)
The process of optimizing a website to increase the percentage of visitors who take a desired action, such as making
