Glossary

CTA button

A clickable button or element on a webpage that prompts users to take a specific action, such as making a

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Custom Development

Building a website from scratch using programming languages and code to create unique functionalities and designs tailored to specific requirements.

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D2C

Direct-to-Consumer (D2C) is a term that refers to a type of e-commerce model where manufacturers or brands sell their products

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Dashboard

The central administrative area of a WordPress site where users can manage and customize their website. It provides access to

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Demographics

Demographics refer to statistical data and characteristics used to describe and categorize a population or a specific group of people.

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Design aesthetics

The visual elements and artistic choices that contribute to the overall look, feel, and appeal of a website’s design.

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Digital landscape

The ever-changing environment and trends in the realm of digital technology and online presence, including websites, social media, and online

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DIY Website Builders

Platforms like Wix, Weebly, and Squarespace that empower users to create their websites without extensive technical knowledge through intuitive drag-and-drop

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Dofollow links

Dofollow links are hyperlinks that allow search engines to follow them and pass link equity or “link juice” from one

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DOM

The Document Object Model (DOM) is a programming interface for web documents, representing the structured hierarchy of HTML, XML, or

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Domain

The unique address that identifies a website on the internet, such as www.example.com.

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Drag-and-Drop

A feature in website builders that allows users to move elements (such as images, text, or buttons) by clicking on

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Duplicate Content

Content that appears on multiple web pages, either within a single website or across different websites. Duplicate content can lead

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Embedding

Integrating or inserting multimedia content, such as videos, images, or audio files, directly into a webpage or platform, allowing visitors

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