Remember when you bought your first car? It was your most treasured possession. However, to maintain and keep it in functional condition, you had to take it in for constant maintenance. Just like your car, your website also needs regular maintenance.
You’ve spent a lot of time, money, and passion building your desired website. Many business owners think that establishing a business website is a ‘one-time’ effort. Having a website is only the beginning. Believing that once the website is up and operational, it can look after itself is one of the significant mistakes business owners tend to make.
If you are not as committed to your website maintenance as you were while building it, you are possibly undoing a lot of your hard work. If you’ve broken links, the webpage has slow load time, outdated content, links redirecting to unrelated pages, your customer will most likely get dissatisfied and go to your competitor’s website that is well-maintained, easy to use, and visually attractive. Apart from this, your website can be prone to various critical cybersecurity risks on the internet. According to the Data Breach Investigation Report 2021 shared by Verizon, websites are vulnerable to security attacks on the web every 39 seconds on average. To avoid this, it’s essential to have an effective website maintenance plan.
At Kha Creation, we have more than two decades of experience in providing website development solutions and website maintenance for local businesses in the Bay Area. To emphasize the importance of having a website maintenance plan, we have listed the top 10 benefits of having a regular website maintenance:
Upgraded security
Security is paramount for running a website. In today’s digital age, website security is a vital issue for every business. Hackers are constantly looking for easy targets and if your website isn’t secure, it’s a sure bet they’ll find a way to get in. Before you launch a website, you should make sure you have the right security measures in place. Part of that includes a regular security scan to make sure there are no vulnerabilities in your site that could be exploited by hackers to gain access to your site.
The most important security measure is to keep your website up to date. Website maintenance services will take care of vulnerable components of your website such as themes, plugins, and supporting files.
Regular website checkups keep your website clear of viruses and malware. Your customers will appreciate the fast and seamless website experience.
Enhanced user experience
User experience (UX) is the process of enhancing customer satisfaction and loyalty through improved interaction with a product, service, or organization. Good user experience encompasses the design and development of a product – including hardware and software – and service that is easy to use and that creates a positive and meaningful experience for the user. Your website should be easy to use and easy on the eyes. That means having clear navigation, a clear hierarchy of information on the page, and being consistent with your branding.
Technology is constantly evolving and adapting to meet user needs. When it comes to website maintenance, it’s crucial to stay up to date on the latest technology or browser updates. If you’re using older technology or an older browser, you’re missing out on features that could dramatically improve your site, like the responsive design, so it looks good on mobile devices. If you can integrate technology into your customer experience, it can give you an edge over your competitors. Our website maintenance team keeps a close eye on which features are being used by your users and which ones aren’t. If a feature isn’t being used, we remove it from the product. If a feature is being used, build on it and make it even better, ensuring a top-notch user experience for your customers.
Strengthened SEO
SEO is critical to the success of your business. Search engine optimization (SEO) is the process of getting traffic from search engines by improving the content, structure, and visibility of a website. The more you appear at the top of search engine results, the more people will visit your site. And the more people who visit your site, the more likely they are to buy your products or services. If you want to get more traffic to your site, SEO is the way to go. The quicker you can get your website to rank on search engines, the faster you can gain new customers.
Google, Bing, and Yahoo are the top search engines used by people for browsing the Internet. These search engines create fancy rules called algorithms that websites must follow to rank. As Google is the world’s leading search engine, it’s important to consider and abide by all of its algorithms to reach your target customers.
Website maintenance companies, such as Kha Creation, help you to keep your website updated with these algorithms and SEO Guidelines to always stay relevant.
Websites that follow and stay updated are placed higher in the search engine result pages (SERP) by search engines compared to those outdated websites.
Consistent website uptime
Uptime is a term used for a website’s availability. Uptime is the time that your website is live and accessible to your users. Your website is the most important point of contact with your customers. It’s your storefront, your brochure, your business card, so you really need to make sure that it’s working at all times. It doesn’t matter how great your website is if it’s not available when people want to use it.
It’s a great idea to have a series of tests in place to make sure your site stays online and that it can handle a high volume of traffic. To maintain uptime monitoring of your website, you should have a hosting company that has a backup server. Without a backup server, if your main server goes down, then you’re going to have a hard time keeping your website up and running. For example, if your customers are trying to buy something from your site, they’re likely to go to your competitors’ sites instead if they can’t access yours.
To prevent this nightmare, 24×7 monitoring is recommended with a reliable web hosting provider. As a website maintenance service provider, we monitor your website to prevent any downtime and instantly know if there is any trouble.
Click Here to know more about Website Downtime and how it can affect your Business and SEO efforts.
Dependable and secure website backup
Maintaining a secure and dependable backup of your site is one of the most important things that you can do as a website owner. You don’t want to risk the data loss that could come from a failed hard drive, human error, or some other type of technical issue. If your website is hacked or goes down for any reason, you’ll lose business and credibility. Just like in real life, in the digital world too, you need to have a backup plan.
In order to help prevent losing your data, you need to make sure you have a secure backup system and can be relied upon. If you don’t have a backup system, then your business could end up losing all of its data, and you’d have no way of getting it back. And if your site is hacked, you can kiss your business goodbye. That’s why having a dependable and secure website backup is so important. Website backups not only protect you from loss or damage, but it ensures that your website is secure and always available.]When it comes to website security, backing up your site is your first line of defense. A routine website maintenance plan again benefits you here to bounce back from such incidents in no time.
Increased conversions
A website is a very powerful marketing tool. A badly designed website can hurt your conversion rates, and a well-designed website can have a positive impact on your conversion rates. The thing you need to understand is that it’s not just about your product, it’s also about your sales funnels. Your sales funnel is the path that your customer takes to purchase your product, and several factors can affect how that sales funnel works.
For example, if a customer clicks on a button and that does not work? You guessed it right – they leave! Similarly, if your website’s shopping cart, form, and payment system are broken and do not work, it leaves a very bad impression on your customers. These factors cost you a lead, it affects your sales!An extensive website maintenance plan will look out after such issues. Besides safeguarding your online store and smooth functioning, at Kha Creation as your website maintenance provider we also help you with other things too like creating a successful landing page, captivating blog posts for content marketing, and ensuring all the elements related to your sales funnel function effectively resulting in increased sales.
Content
Fresh, original content is really important to people’s perception of your business. You want to make sure that your website is the go-to place for your target audience because it’s the place where they can get the most up-to-date information about your business. It helps build your credibility, and it helps build your authority as an expert in your industry. Fresh content also gives your website a lot of value, and it will keep people coming back and checking out your website regularly.
The majority of users are unlikely to spend more than 30 seconds on a website. If they don’t see what they want during time, they’ll leave. This means that your content needs to be clear and to the point, and that any links or calls to action need to be easy to find.
The more quality content you have, the better interaction you will have with your customers, and that will lead to ranking on the top of search results. Outdated content on a website is a huge red flag for potential visitors. They’ll know that you don’t keep up with the latest trends, and they probably won’t trust you to deliver an up-to-date experience.
A website that isn’t updated regularly and that doesn’t have fresh content is like a restaurant that doesn’t change its menu.
Keep up with trends in design and technology
The internet is a dynamic place that is continuously changing, updating, and evolving as new technologies and standards emerge. It’s important to keep yourself updated on how the internet works and how your audience uses it. Technology changes so quickly that it’s very hard to keep up with it if you’re not actively looking to stay informed. This will not only help you, but will also help with your professional success. If you’re not staying on top of the latest developments in your industry, then you’re missing out on opportunities to do business in new ways. Technology is the key to staying ahead of the competition.
Every day, customers are visiting your website and looking for new information. If they notice that your website hasn’t been updated in a while, then they’re going to assume that your business or product is no longer active.
In today’s time of digitalization and constant technology updates, customers expect your website to function well on every device out there. You want people to be able to access your site not only on their desktop but as well as on a laptop, tablet, or mobile phone.
Plugins, bug fixes, compatibility, updates, new features, and speed performance are all behind the stack of updates necessary to keep your site healthy. A website maintenance plan looks out for all the minute details and keeps your website updated with all the latest technology.
Focus on your core
According to INC Magazine, A Business Owner works twice as much as employees, entrepreneurs log more than 60 hours a week. Finding time to deal with non-core business operation activities may be nearly unworkable if you want to enjoy some work-life balance.
So, how productive do you think you would be if you spent some of your remaining time too struggling with website maintenance and not having required expertise and knowledge will you be able to do it effectively?
Hiring a website maintenance professional will make certain that your website operates without becoming a distraction. Instead, you can concentrate on increasing your business productivity and efficiency. Outsourcing these services benefits you as you have all the time you need to focus on delivering your core business to your customers.
Peace of mind
The biggest reason to hire professionals to maintain your site is peace of mind. The last thing you want to deal with is a problem with your website and not have any idea how to fix it. It’s important to protect your investment in your website. It’s important to remember that your website is likely your biggest asset. It’s your business card, your resume, your portfolio, your marketing materials, your storefront, and you’re marketing team all rolled into one.
Outsourcing your website maintenance is a great way to save time and build a stronger relationship with your audience. It puts significant aspects in the hands of experts. Hiring a professional web maintenance company allows business owners to save time and continue serving their customers without dealing with the hassle or stress associated with website work which can be extremely time-consuming and sometimes tedious work.
Websites play a major role in the digital world. Your website is the cornerstone of your online presence. First impressions are everything, and your website is the first thing potential customers will see. They’ll decide whether you’re credible based on the quality of your website.
As you must have figured out how important and relevant, it is to keep your website updated for your business to maintain its security and integrity.
We’re here to help.
Here at Kha Creation, for every project/client you get a dedicated skilled project manager who keeps track of all the activities and provides regular updates. We offer a full range of extensive website maintenance services. Click Here to learn more about the affordable plans and maintenance services offering time blocks to complete set of small and big tasks.
Contact Us Today! To layout, a plan to satisfy your business objectives and help you to keep your website updated and keep it booming without a hitch.
